Build something of your own.

Turn an idea into a small, useful product. Start with a customer problem, test the assumptions and put the necessary accounts and systems under your control.

Start with the foundations

• Use the free startup setup guide.
• Work through the startup launch checklist.
• Set up the essential business accounts.
• Check what it will cost to launch.
• Check an AI prototype before taking it live.

Plan a first version

The startup system planner helps organise your next steps. The runway calculator lets you explore example income and costs. Review the assumptions before relying on the output.

The startup infrastructure repository

The existing offer is a copy of the full startup repository for £99 one time, with lifetime access. It is a reusable starting point for setting up the accounts, systems and processes behind an online business.

Email Jay to ask about the repository. Ask what is included and confirm the terms before buying. No payment is taken on this page.

Membership, lessons and live sessions

Membership is not open for purchase. There are no published paid plans, lessons or scheduled live sessions yet.

View membership availability, or use the free guides and tools above while the offer is being prepared.